For years I've looked forward to March, when I can get a Shamrock Shake. This year, they kept the prices for the "size" of the shake the same, but cut the actual size in half, put it in a "McCafe" cup, and put whipped cream and a cherry on top. The large shake I normally share with my girlfriend is now too small to share with anyone, but it still costs $4. For that price I can get an *awesome* shake the same size at Baskin Robbins or Ben and Jerry's.
They have the gall to put the phrase "your favorite creamy shake with a cherry on top, now how's that!" I have to tell you, it's godawful, disgusting, and moronic. I also wonder why they didn't have a national advertising campaign saying "We're ruining our shakes, and we're doing it just for you!"
The shakes are now just another wedge in the "McCafe" advertising campaign. Nobody in the world associates "McDonald's" with "Premium Coffee," and they never will. If they want to complete with Dunkin Donuts, Starbucks, Caribou, even Folger's, then they need to stop selling cheeseburgers and shakes, and concentrate on improving the disgusting sludge they call "coffee," so people won't get the wrong idea.
Over the past three years, I've phased McDonald's out of my life, except for the rare treat. But now the treats are the same garbage as everything else that caused me to start walking away. It's not going to happen, but I still pray every day that they go bankrupt because they keep competing with companies that could care less about them, and are forced to get back on their feet by selling nothing but burgers, fries, and soda. What's next? McSeahut Crab Legs? McPhilly CheeseSteak? McGreek Lamb Chop Pitas? Quit pretending you're "international" and stick to what you know.
Monetary Loss: $4.